Google is the gold standard of search. There are no questions about it. They are leaders. They are synonymous with search. It’s the Kleenex of Xerox syndrome: a brand is inextricably linked from the product/service it provides. Few people ask for a tissue — they ask for a Kleenex no matter what brand their facial tissue is. So, now that I’m done selling your on Google’s credibility… let’s get to their vision of the future. Moz recently...
We discussed what SEO is in our Content is King post. Now we’re going to tackle what actual benefits of SEO are. We will discuss how these benefits will help drive traffic to your website. We will then address how they will help you achieve your business goals. Jayson DeMers wrote a great piece for Forbes titled: The Top 10 Reasons You Need SEO. I’d like to look at a few of his points and help explain...
2017 is pretty fresh and we already have a glut of articles about SEO best practices written by marketers, developers, journalists and other people who call themselves those things. Well, we are marketers and developers — and we can tell you that SEO is something most clients want, but few understand. SEO is Search Engine Optimization and, to be blunt, it means winning Google — within your industry. You want SEO because you want your website to...
We’ve discussed some key SEO concepts so far. Now let’s look at some hard stats. Remember: your talent is in your choices. That’s some sagely advice I received during conservatory theatre training — a story for another time. So what does “your talent is in your choices” mean? It means I’m going to present you with some facts and statistics, and what you do with it is up to you. Remember how we discussed the importance...